Privacy policy

This Privacy Policy explains how Upandalign CO Enterprise, trading as Upandalign, collects, uses, stores and shares personal information when you visit Upandalign.com, place an order, contact us or otherwise use our services.

Who We Are

Upandalign.com is operated by:

Upandalign CO Enterprise
Company Registration Number: 202210137891

Business Address:
43, Jalan SP 4/12
Bandar Saujana Putra
42610 Jenjarom
Selangor
Malaysia

Email: support@upandalign.com
Phone: +60183408622

Upandalign CO Enterprise is responsible for deciding how and why your personal information is used in connection with our store.

Information We Collect

Depending on how you interact with us, we may collect:

Name
Email address
Telephone number
Billing and shipping address
Order and purchase information
Payment confirmation and transaction information
Communications sent to customer support
Account information, where applicable
IP address
Device and browser information
Website activity and cookie information

We do not directly store your PayPal password or full payment card details.

Why We Use Your Information

We may use personal information to:

Process and fulfil orders
Arrange shipping and delivery
Process payments and refunds
Communicate with you about your order
Respond to customer-service enquiries
Prevent fraud and unauthorized transactions
Operate, secure and improve our website
Measure website performance and usage
Send marketing communications where legally permitted
Comply with legal, accounting and regulatory obligations

Lawful Bases for Processing

Where UK data-protection law applies, we rely on one or more lawful bases depending on the purpose of processing.

Contract
We process information where necessary to take steps at your request or fulfil a contract with you, including processing orders, arranging delivery and handling refunds.

Legal obligation
We may process information where necessary to comply with applicable tax, accounting, fraud-prevention or other legal requirements.

Legitimate interests
We may process information where necessary for legitimate business interests, such as maintaining website security, preventing fraud, improving customer service and managing our business, provided those interests are not overridden by your rights.

Consent
Where required, we rely on your consent for activities such as certain marketing communications or non-essential cookies and analytics technologies. You may withdraw consent where applicable.

Payment Processing

Payments are currently processed through PayPal.

Payment providers may collect and process personal information in accordance with their own privacy policies.

Upandalign does not directly receive or store your PayPal login credentials.

Shipping and Fulfilment

We may share relevant order details with delivery, logistics and fulfilment providers where necessary to process and deliver your order.

Only information reasonably required to provide the relevant service is shared.

Cookies and Analytics

We use cookies and similar technologies for purposes such as:

Essential website functionality
Shopping-cart and checkout functionality
Security
Website preferences
Analytics and performance measurement

We may use services such as Google Analytics to understand how visitors use our website.

Where consent is required under applicable law, non-essential cookies and similar technologies will only be used after you have provided the required consent.

You can manage available cookie preferences through the cookie controls provided on our website and, where appropriate, through your browser settings.

Marketing Communications

We may send marketing communications where you have provided consent or where another lawful basis permits us to do so.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained in the message or by contacting:

support@upandalign.com

Withdrawing from marketing does not affect transactional communications relating to an existing order.

How We Share Personal Information

We may share personal information with service providers where necessary to operate our business, including providers involved in:

Website hosting and ecommerce services
Payment processing
Shipping and fulfilment
Analytics
Customer support
Fraud prevention
Email and communications

We may also disclose information to government authorities, courts or regulators where required by law.

We do not sell or rent personal information to third parties.

International Transfers

Upandalign is based in Malaysia and serves customers in the United Kingdom.

Your personal information may therefore be transferred to, stored or processed in countries outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, we will use appropriate measures required by applicable law.

How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

Fulfilling orders
Handling returns and customer-service matters
Maintaining appropriate business and financial records
Preventing fraud
Complying with applicable legal and regulatory requirements

Different categories of information may be retained for different periods depending on legal, contractual and operational requirements.

When information is no longer required, we will delete, anonymize or otherwise securely dispose of it where appropriate.

Your Data Protection Rights

Depending on applicable law and the circumstances, you may have rights including the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion in certain circumstances
Request restriction of processing
Object to certain processing
Request data portability where applicable
Withdraw consent where processing is based on consent
Lodge a complaint with an appropriate data-protection authority

Some rights may be subject to legal exceptions.

To exercise a privacy right, contact: support@upandalign.com

We may need to verify your identity before completing a request.

Your Right to Object

Where we process your personal information on the basis of legitimate interests, you may have the right to object to that processing.

You may also object at any time to the use of your personal information for direct marketing.

Children

Our store is not intended for children, and we do not knowingly collect personal information directly from children.

If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

Security

We use reasonable administrative, organizational and technical measures designed to protect personal information against unauthorized access, loss, misuse or disclosure.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of third parties. We recommend reviewing their privacy notices before providing personal information to them.